Alix B D'Anthenay

When Alix decided to launch her jewelry line in 2014, with a focus for the “Made in France”, and with the aid of skilled artisans at reasonable prices, the challenge was more than fair.

She told herself:” what if I created a jewelry brand, 100% made in France, sold directly to consumers and exclusively online”

In a traditional distribution model, the production cost of a product is usually multiplied by seven or eight at the time of distribution.

Being available solely online, without middlemen, and without a physical store, the savings are obvious and allows for a lower price margin, and thus a product at  lower retail price, made 100% in France, without any compromise on quality.